Inspired Creative Brief
Key concepts in how to write an inspired creative brief:
Start with a clear understanding of your goals. What do you want to achieve with your marketing campaign? Are you looking to increase brand awareness, generate leads, or drive sales? Once you know your goals, you can start to develop a creative brief that will help you achieve them.
Define your target audience. Who are you trying to reach with your marketing campaign? What are their needs and wants? Once you understand your target audience, you can tailor your creative brief to speak to them in a way that is relevant and engaging.
Research your competition. What are other businesses in your industry doing to market themselves? What are their strengths and weaknesses? Understanding your competition will help you develop a creative brief that sets your business apart.
Think about your brand. What is your brand personality? What are your core values? Your creative brief should reflect your brand identity and help you connect with your target audience on an emotional level.
Be specific. The more specific you are in your creative brief, the better the creative work will be. Don't just say you want to "increase brand awareness." Be specific about how much brand awareness you want to increase and how you plan to measure it.
Be open to feedback. Once you have a creative brief, don't be afraid to get feedback from others. This could include your marketing team, colleagues, or even friends and family. Feedback can help you refine your creative brief and make sure it is on the right track.
Here are some additional tips for writing an inspired creative brief:
Keep it concise. A creative brief should be no more than two or three pages long.
Use clear and concise language. Avoid jargon and technical terms that your target audience may not understand.
Use visuals. Visuals can help to communicate your message more effectively.
Be passionate. Your creative brief should be infused with your passion for your business and your brand.
By following these tips, you can write an inspired creative brief that will help you achieve your marketing goals.
Here is an example of an inspired creative brief for a restaurant:
Goal: Increase brand awareness among millennials in the local area.
Target audience: Millennials, ages 25-35, who live in the local area and enjoy dining out.
Research: The target audience is highly active on social media and is always looking for new and exciting dining experiences. They are also more likely to be influenced by peer recommendations than traditional advertising.
Brand: The restaurant is known for its fresh, creative cuisine and its casual, inviting atmosphere. The brand personality is fun, energetic, and approachable.
Specifics: The creative brief should include specific goals for brand awareness, such as increasing website traffic by 20% or generating 100 new leads per month. It should also include specific strategies for reaching the target audience, such as creating social media campaigns, running out-of-home advertising, and partnering with local influencers.
Feedback: The creative brief should be shared with the marketing team, colleagues, and even friends and family for feedback. This feedback can help to refine the creative brief and make sure it is on the right track.
Passion: The creative brief should be infused with the passion of the restaurant owner and the marketing team. This passion will come through in the creative work and will help to connect with the target audience on an emotional level.
By following these tips, you can write an inspired creative brief that will help you achieve your marketing goals.
